The History of WHATCHAMACALLIT Candy Bars
Hershey introduced WHATCHAMACALLIT Bars in 1978. The product name was chosen from a list of nearly 100 possible names brainstormed by Hershey and ad agency staff. Ultimately they landed on one that is catchy, unique, memorable and fun.
What’s in WHATCHAMACALLIT Bars
The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate. In 1987 the formula was modified to include chocolate, caramel and peanut flavoured crisps – the WHATCHAMACALLIT Bar we love today.